Taking a proactive approach to revenue-focused initiatives, I successfully led the operations and expanded the marketing team, achieving notable milestones:

• Secured a seven-figure (USD) gross revenue during the Black Friday sales period. Achieving more than 100% growth in revenue as compared to regular months.
• Led recruitment and growth of marketing team, initiating strategic efforts in YouTube, SEO, Paid Media, Affiliates & Community Management.
• Effectively managed critical marketing technology projects, including the seamless transition of our Customer Relationship Management (CRM) system.
• Achieved an impressive 4x increase in Annual Recurring Revenue (ARR) throughout our tenure at KodeKloud.
• Launched and executed multiple impactful Free Weeks campaigns, resulting in the acquisition of over 100,000 additional users.
• As a Marketing Manager - I helped execute EOS, define department Structure, In-Person L10s, and Team Goals.
• Help execute the JTBD framework and define the GTM (Go-To-Market) strategy to come up with clear messaging for our target audience.

Launched the Blogs Content Engine, built a team of 10+ writers, and crafted a content strategy. This led to a substantial 100k+ increase in blog traffic in the past year.

• Managed a 300% growth in Non-branded to Total SEO traffic, taking it from 17% to 70% in just 15 months. Achieved the goal of surpassing branded traffic with non-branded thanks to a thriving influx of blog article readers.
• Collaborated with the SEO team to optimize the website for technical errors, resulting in better performance and faster load times.
• Implemented various SEO improvements, including cleaning up low-quality pages, updating URLs, and enhancing on-page SEO.
• These efforts led to an exponential increase of around 600% in organic traffic in just 1 year.
• Improved the website's position by four ranks and increased the Domain Rating (DR) from 49 to 55.

​​Managed a monthly advertising budget of $60k USD and successfully launched campaigns on Google, Facebook, and LinkedIn Ads.

• Defined target audiences based on job roles, locations, industries, and job titles for prospecting campaigns.
• Ran SEM campaigns with Branded and Non-Branded keywords to attract potential domain traffic we couldn't capture organically.
• Boost ROAS: Optimize ad placements, adjust bidding strategies for maximum returns on ad spend (ROAS). Achieved a positive 3+ ROAS for Facebook's retargeting efforts during promotions/sale period.
• Handled Paid Display ads using Google's Performance Max campaigns, and A/B tested different creatives to maintain a steady positive ROAS of about 250%.
• Tested both In-feed and In-stream YouTube ads with In-stream performing better, resulting in twice as many signups at 50% less cost per conversion (CPC).
• Improved conversion rates for paid signups (11%) by attaining higher reach and engagement with an increased number of impressions and clicks
• Optimize Costs: Achieved a 4.15% drop in cost per click, reflecting enhanced cost-effectiveness in advertising efforts.

Managed and oversaw social media presence on six platforms, implementing UTM parameters for tracking purposes within the team.

• Impressive Follower Growth:‍

LinkedIn (+37.7%), Twitter (+38.7%), Instagram (+125.8%), and Facebook (+19.6%) experienced substantial follower increases. TikTok witnessed an extraordinary growth of +535% from July to November 23’.

• Page Impressions:

Achieved outstanding page impression growth with Instagram (+2365%), Facebook (+2273%), and LinkedIn (+12.12%) from February to November 23’.

• Engagement Rate:

Drove exceptional engagement rate increases on Instagram (+231%), LinkedIn (+150.94%), and Twitter (+319%) from over the span of 1 year.

• Link Click Surge:

Achieved remarkable link click growth with Instagram (+236%) and LinkedIn (+8,400%) from February to November. Twitter recorded an exceptional +10,200% increase from June to November.

• Successfully increased TikTok video views (+25%) and total likes (+81%) from July to November, contributing to the platform's success.
• Directed the social media content calendar and allocated 10% of efforts to experimenting with content pillars, introducing fresh creatives, campaigns, and leveraging insights gained from competitor analysis.

Kickstarted the YouTube strategy, assembling a skilled team of video editors, writers, and subject matter experts to initiate YouTube content creation.

• Consistent Video Success:

Maintained a steady release schedule of 8-10 high-quality videos, resulting in an impressive 77% surge in subscribers and a remarkable 121% increase in overall platform views in 2023.

• Content Optimization:

Repurposed existing course content effectively for the YouTube channel, optimizing resource utilization.

• Creative Innovation:

Introduced innovative elements like animations, storyboarding, and diverse speakers to enhance content appeal and viewer engagement.

• YouTube Community Engagement:

Initiated YouTube Live and Shorts, leveraging popular trends and hashtags to foster engagement within the YouTube community, transforming YouTube into a consistent source of new leads for the organisation.

• Successful Ad Campaigns:

Executed targeted in-feed and in-stream YouTube ad campaigns, effectively driving user engagement and directing them toward valuable CTAs and product interaction.

Led the strategic migration of our affiliate program in-house to Affiliate network platform, growing active affiliates from 10 to 128 in a year.

• Achieved a remarkable 630% increase in total affiliate sales in 2023, alongside a 520% rise in clicks and a staggering 980% increase in transactions.
• Our organic recruitment strategy, driven by competitor analysis and engagement with domain-specific influencers, paid off.
• We actively engaged affiliates through newsletters, educational content, and by sharing videos, banners and text creatives, resulting in an 8% CPC increase and a 17% boost in average order value.
• The affiliate program contributed 21% of website sales, and new customer revenue constituted 10%, all with a consistent positive ROI of 4+

Streamlined email categories (Marketing, News, Sales, Product) for reduced unsubscribes, higher engagement, and increased conversion.

Strategically segmented our email list into engaged and unengaged segments, resulting in a 50% reduction in emails sent during the first month that lead to improved open rates 18% to 29% over the course of a year and higher click-through rates (CTR) without compromising revenue.

• Strategic Segment Management:

Identified core segments, assessed engagement levels, set clear goals, and tailored messaging strategies for enhanced customer engagement.

• Engaging Nurturing and Innovation:

Developed and executed captivating nurture sequences, consistently engaging customers with valuable resources.

Conducted monthly experiments, including A/B tests, on subject lines, creatives, and email formats, transforming standard emails into creative and compelling content.